Brand Manager - Viv Gordon Placements (VGP)

Responsibilities

• Internal brand activation to create competitive advantage through people and brand positioning
• Guide and influence internal (staff) activation to ensure ongoing alignment between internal and external brand positioning.
• Lead and direct the translation of the brand strategy into the various support unit strategies to ensure alignment and consistency.
• To increase brand equity through the activation of the corporate brand strategy across all brand touchpoints.
• Lead, direct and execute a consistent, differentiating brand experience across touchpoints
• Identify brand touch points for consumers, intermediaries and other stakeholders
• Evaluate experience against desired brand experience and identify gaps
• Partner with the business and recommend people, process and technology solutions to address this and to enable consistent delivery on the desired brand experience
• Activate the brand strategy through the development and implementation of integrated campaigns and media solutions
• Develop strategic and tactical ATL and BTL campaigns that support business objectives and optimise the application of media channels such as advertising, promotions and sponsorships
• Manage the campaign process and rollout
• Monitor and track brand performance
• Ongoing measurement of brand performance against brand objectives as well as specific campaign (business) objectives.
• Govern corporate identity and brand usage
• Direct and manage brand application to ensure consistency in respect of visual application and execution and messaging (as per brand usage policy, CI manual and corporate brand strategy).
• Manage the internal design hub
• Overall management and approval of design work and ensure it meets client expectations.
• Accountability for people, processes and systems that enable delivery.
• Project manage external suppliers
• Including ATL agencies; BTL agency; media agency and other partners to ensure focused and efficient execution as per agreed plans, budgets and timelines. 

Requirements

The successful candidate must have/be:

• Relevant Bachelor’s Degree in Marketing or related field.
• Post-graduate Degree - advantageous
• At least eight years’ experience with a proven track record of successful brand management, positioning and communication with a leading brand
• Experience in developing and executing media campaigns
• A proven track record in Brand governance and managing Corporate Identity
• Previous proven track record of managing external agency partners
• Experience in managing a team
• Proven experience of delivering big projects
• Computer literate (MS Office package)
• Thorough knowledge of above-the-line and below-the-line media platforms
• Good knowledge of Digital Marketing and leveraging it to optimise brand performance
• Strategic thinking combined with detailed implementation skills
• Good budget management
• Project management
• Excellent presentation and negotiation skills
• Creative, innovative, can work independently and under pressure towards strict deadlines
• Excellent people skills
• Strategic
• Analytical
• Problem-solving
• Innovation
• Negotiation
• Attention to detail
• Ability to initiate and drive change