KFC IT / Telecom Jobs in Johannesburg
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Leveraging your expertise in data analysis and insights, you will work closely with cross-functional teams to identify trends, optimize digital performance, and deliver actionable recommendations that enhance the overall customer experience. This role plays a vital role in driving business growth and customer satisfaction by transforming raw data into valuable insights.
- Centralised Data-Driven Decision Making
- Data Architecture & Modelling
- Data Governance
- Data Management & Services
- Data Reporting
Working closely with new project implementations to reach the business goal of 100% Digital by 2026 which includes the following eCom landscape:
- Own Channel Delivery: Orders captured through the owned web, app or chat, whether the last mile is serviced through the owned or 3P fleet
- Aggregator Delivery: Orders captured and delivered through aggregators
- Channel Click and Collect: Order captured through the owned web, app or chat; picked up in restaurants, drive-thru, curbside, etc
- Kiosk
- Drive Thru: Drive Thru with unique customer identifier capture or dynamic DMB offering personalization/upsell, or voice AI on the speaker box
- Front Counter: With unique customer identifier capture
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Key Responsibilities
- Data analysis and insights:
- Gather and analyze data from various digital channels, including website traffic, mobile apps, social media, and online ordering platforms
- Utilize data analysis tools and techniques to identify trends, patterns, and opportunities for improvement
- Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management
- Customer behavior analysis:
- Analyze customer behavior on digital platforms to gain insights into user preferences, engagement patterns, and pain points
- Collaborate with the marketing and product teams to understand customer segments, data funnelling, data architecture, current data tools and assets as well as customer personalisation needs
- A/B testing and optimization:
- Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
- Provide recommendations based on test results to enhance user experience and drive conversion
- Digital campaign performance:
- Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
- Provide recommendations based on test results to enhance user experience and drive conversion
- Website and app performance:
- Monitor and analyze website and app performance, including page load times, navigation patterns, and user interactions
- Identify opportunities for site/app improvements to increase user engagement and conversion rate
- Data visualization and reporting:
- Create clear and compelling visualizations to communicate complex data insights to non-technical stakeholders
- Prepare and present reports to management, providing actionable recommendations for digital strategy
- Data governance and quality:
- Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes.
- Competitive analysis:
- Conduct competitive analysis to understand industry trends and benchmarks, providing insights to stay ahead in the market.
Stakeholders
- All Key ideas and core decisions to be consulted with the CDIO, however on a day to day basis the interaction could include KFC Africa Staff, Senior management and Leadership; Franchisees; Product Manager; Operations Manager/Specialist; Delivery Excellence Manager; BI Manager; Marketing team; IT team, H/W and S/W vendors, Technology/Digital vendors; Yum!/YRI global teams; Digital and Marketing Agencies
- Nature of communication - Business and Partner Alignment, delivery management
Working Model
- Work from home is possible however 70% should be on site as we stabilise the teams
Requirements:
Experience
- A minimum of 8 years of experience in digital data analytics, preferably in the Retail, Food Service, or related industries
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Knowledge, Skills and Competencies
- proficiency in data analysis tools such as Python, R, SQL, or similar
- data visualization tools like Tableau, Power BI, or Google Data Studio
- Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights
- Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
- Knowledge of digital marketing channels and performance metrics
- Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences
- Strong problem-solving skills and a proactive approach to tackling challenges
- Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously
- Design Thinking
- Agile
- Scrum
- Innovation
- Data Solution Architecture
- Project Management
- Data Engineering / Data Science
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