Job Description: Responsibilities, Qualifications, and Necessary Skills
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We’re looking for a dynamic, talented Brand Relations Project Manager to join our Brand team. If you are passionate about fashion, PR and influencer relationships, consumer marketing campaigns and events/activations, this role could be for you!
key responsibilities
- Work with Brand Head to plan and execute the seasonal marketing strategy and calendar for PR and influencer marketing, brand sentiment marketing, sustainability and events.
- Profile and source influencers that align with the Mr Price brand and manage these relationships.
- Work with Brand Head to evaluate and access all sponsorship, collaboration & editorial opportunities for Mr Price, including new media publications and digital content creators.
- Manage budgets on all active projects.
- Manage PR communication with media and influencers on campaigns & projects, including briefing and content type, contract negotiation, payment and content deadlines.
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- Compile clear and concise briefs for campaigns & projects.
- Work with the wider marketing team, especially social media team to execute campaign & project requirements involving talent and influencer management.
- Work with Brand Managers to brief & execute press and influencer product drops to deliver against marketing objectives.
- Compile monthly campaign reports to track against strategy and report back into the business.
- Work with Brand Head and Brand Managers to develop and execute event/activation briefs to deliver against marketing objectives.
- Compile and roll-out event/activation briefs, liaising with both internal and external parties.
- Assist in arranging all internal and external events/activations including budget management, working with creative/production team to execute creative ideas and coordination with third party suppliers.
requirements
- As a prime candidate for this position, you should have a relevant Marketing/PR communications qualification.
- A minimum of 2 - 3 years experience in a similar position, preferably in a retail environment.
- Experience with planning and executing activations and events.
- Experience with working with influencers.
- Good understanding of social media and digital marketing.
- High proficiency in Microsoft Excel, Word and Outlook and PowerPoint.
- Advanced communication (written and verbal) /organizational /problem-solving skills.
- Good Interpersonal skills
- Attention to detail
- Good operational and execution skills
- Budget management
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