Internal Brand Communications Specialist - KFC

A key requirement of the role is to create appealing, fresh, unique, and awe-inspiring content for publishing across Restaurant Support Centre (RSC) and Field Communication channels, for an array of audiences.The role primarily requires an advanced level of copywriting for a variety of platforms, including but not limited to newsletters, posters, e-Zines, emailers, mobile-app, and video.

Much of the role entails editing, proof-reading, re-writing, enhancing copy; however, a fair amount of the role would be to create content that’s aligned to our external brand tone, ensuring we deliver superior brand messaging on every piece of material developed. A knack for clever copy, on trend colloquial speak, and solid writing abilities, that can tell compelling stories is critical.

Prioritised responsibilities:

Brand Communications Specialist - 80%

• Complete oversight of all Field and RSC Communication platforms, with responsibility for its performance, governance, and compliance thereof
• Take responsibility for timeous delivery of messaging into the field by analysing the HR, Marketing, Ops, Supply Chain, and Training calendars and developing corresponding communications/ lead-time schedules for each platform;
• Create content for sharing on all internal communication platforms, that’s educational, entertaining, inspiring, or purposefully created
• Ensure tone of content is aligned to established Brand Guidelines
• Evaluating communication briefs from internal stakeholders and establishing most appropriate platform, to efficiently deliver on-brand content into the system.
• Once evaluated, assist with scripting content briefs for internal brand campaigns, that will be trafficked into the Internal Brand Studio
• Copywriting, proof-reading, editing, and deploying of internal communication messages across companywide platforms
• Constant evaluation of messaging to ensure it’s aligned to the KFC Brand’s values, broader business objectives, to always deliver an innovative and positive internal brand experience, that shifts the dial on employee engagement
• Link supporting documentation, and final published content, on tool agreed upon with IT, for ease of audience retrieval
• Ensure continuous improvement in communication by tracking and monitoring message dissemination, identifying opportunities for more effective communication;
• Ensure communication execution is aligned to the budget
• Video Creation as required for amplification of content:  End to end Creative Process & People Management -Conceptualisation, copy crafting and compiling, postproduction management, Location identification and Franchise Partner involvement
• Managing compliance to all editorial policies and guidelines for each of the communication platforms;
• Make informed recommendations on when and how messages are disseminated;

Internal Brand Studio: Team Collaborator - 20%

• In partnership with the rest of the Internal Brand Studio team, the Internal Brand Communications Specialist would need to constantly look to create catchy/attention-grabbing messaging for regular and specialist campaigns, in collaboration with Project Lead, fellow Brand Studio team members and other stakeholders, to ensure successful cross-functional ideation and implementation of campaigns.
• Archiving and Retrieval of all communication in a systematic manner, for ease when auditing
• Recommending innovations within the internal brand communication space to continuously improve processes, outputs, platforms - and remain relevant as a brand, as we do externally

Qualification:

• A required completed tertiary qualification in Communications/ Journalism/ Social Media Management

Experience:

• Minimum of 3-5 years Copywriting Experience
• Strong Communicator with Conceptual abilities
• Experience in various disciplines of communications e.g. communication planning, copywriting, content creation
• Social Media Management experience would be advantageous
• Excellent eye for detail

Skills/Competencies:

• A driven and diligent go-getter who is able to deliver with minimal oversight from the coach
• A confident self-motivated individual, who exudes confidence, a positive attitude and professionalism
• Proven ability to simultaneously manage multiple communication requests/ projects, and the goalposts/milestones within each and deliver professionally on all projects
• Excellent time management skills
• A copywriter who is proficient in written communication and skillful in converting standard/ordinary messages into creative, compelling content that’s relevant and edgy
• Copes well under pressure
• Excellent oral communication and interpersonal skills
• Passionate about creating clever copy
• Ability to navigate through courageous conversations.
• Flexibility to deal with changing business needs
• Superior spoken command of the English language