Paid Media Specialist (PPC) - Launch Digital

We are looking for an experienced and self-driven Paid Media Specialist to join our marketing team!

As a Paid Media Specialist at Launch, your main duty will be to develop, implement and manage Paid Media campaigns (specifically Google Ads & Facebook Ads) for our clients and help them achieve their digital marketing goals.

Responsibilities

• Create effective paid media strategies for clients

• Building paid media campaigns using best practices

• Managing client budgets

• Using the correct bidding strategies

• Setting and tracking KPIs for clients

• Writing attractive and concise copy for adverts to encourage higher CTR

• Working with the Digital Account Manager to develop new strategies to help clients achieve their marketing goals

• Working with Google Data studio & Google Analytics to pull easy-to-understand reports for clients

• Maintain good relationships with clients and partners

• Keep abreast of the latest PPC and SEM trends and news

• Analyse landing pages and make suggestions to improve conversion rate and performance

• Read and understand analytics reports - and relay this information succinctly and simply to clients and team

Requirements

• Minimum 3 years proven experience as a Paid Media Specialist

• In-depth working knowledge and familiarity with Google Ads, Facebook Ads, Google Data Studio, Google Ads Editor, Google Merchant Centre, Google Analytics.

• Excellent communication skills

• Annual Google Ads Certification

• A working understanding of various Google Ads methodologies such as ALPHA-BETA, SKAG etc.

• Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.

• Critical thinker, strong math skills and problem-solving skills

• Team player

• Good time-management skills

• Great interpersonal and communication skills