Head of Performance - Recruit Digital

Your responsibilities will include:

• Manage all digital performance marketing activities of the brand across all digital channels (ie: Social Media, Adwords/PPC, SEO, display) with a focus on growth and first time buyer acquisition.
• Manage and grow the digital performance marketing team
• Manage the digital marketing budget and be accountable for achieving customer acquisition and order targets.
• Define the roadmap for each channel to generate user growth and maintain the quality of user acquisition and retention.
• Be the expert in the business on all mobile digital marketing tactics and strategies.
• Work with Excel and BI tools to build reports to analyse data to improve campaign effectiveness
• Be proactive in suggesting new campaign ideas, targeting and optimisation efforts to achieve business goals
• Evaluate new potential traffic opportunities (channels and partnerships), test these and integrate into strategy if effective for growth
• Mentor and develop the skills within the team (includes setting and providing feedback on monthly KPIs and targets)

Attributes required:

• Able to prioritise and cope with competing priorities
• Highly analytical and data-driven
• Strong sense of ownership and determination to get things done (not scared to get hands dirty)
• A mobile digital marketing expert
• Strong organisation and people skills
• Willing to take risks and show initiative
• Must be a self-starter
• High level of attention to detail
• Ability to think out of the box (be innovative and show creativity)
• Essential to have great communication skills both written and verbal
• Must be deadline driven and able to work under pressure
• Entrepreneurial mindset

Qualifications and work experience:

• Bachelor's Degree
• Five+ years' proven success managing digital marketing teams with an acquisition focus (eg. CPA, CPL, CPO, CPI)
• Experience managing organic acquisition, including SEO and ASO
• Understanding of mobile app install attribution tools and analysis
• Experience building comprehensive digital marketing strategies from the ground up
• You are professional in Excel, Tableau or other BI tools
• You bring an entrepreneurial mindset to the team and like to push (Startup experience advantageous)
• You believe terms such as lookalikes, CPA and custom audiences should be part of any productive conversation
• Sensitivity to potential trade-offs between performance and branding
• Experience in a predominantly mobile/app business advantageous

The Environment:

• Our employees are entrepreneurial and dynamic, smart, customer-centric, fun and have our shared ambition of being the leading e-commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.